The promulgation and implementation of the development plan for Guangdong-Hong Kong-Macao Greater Bay Area (“Greater Bay Area”) provide opportunities for university students in the region. This study uses “familiarity-favourability” analysis to compare the image of each city in the Greater Bay Area from the perspective of Hong Kong university students. Through the combination of questionnaire-based survey and follow-up interviews, the study reveals the levels of familiarity and favourability of the students, their perceived city image, and their locational decisions on tourism, education, employment and migration. The results found that Hong Kong is the most familiar and favourite cities in the Greater Bay Area, followed by Macau, Shenzhen and Guangzhou. Students are less willing to move to Greater Bay Area cities outside Hong Kong. Cultural background, social and demographic characteristics, personal characteristics and psychological characteristics are potential factors influencing the decision of Hong Kong university students’ mobility intention in the region.
This research project (Project Number: 2018.A4.048.18D) is funded by the Public Policy Research Funding Scheme from the Policy Innovation and Co-ordination Office of the Government of the Hong Kong Special Administrative Region.
About the Speaker
Dr. CHAN, Chung-Shing is a Research Assistant Professor in the Department of Geography and Resource Management at the Chinese University of Hong Kong. His teaching and research interests include place branding and marketing, sustainable tourism and ecotourism. Over the past years, he has conducted research projects on various areas such as city branding of Hong Kong, tourist destination recovery from disasters, visiting-friends-and-relatives tourism, accessible tourism, and public park management.
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